Find the constraint
Separate material indexing or architecture issues from harmless audit noise.
DiagnosisEvidence-led audits and engineering fixes for crawling, indexing, performance and site structure, without a monthly report full of theatre.
Technical SEO should produce a short, defensible priority list and visible improvements, not a larger spreadsheet.
Separate material indexing or architecture issues from harmless audit noise.
DiagnosisRank work by likely value, confidence, effort and dependency.
DirectionChange templates, routing, data and delivery rather than layering on fragile workarounds.
EngineeringTrack indexation, site health and real search outcomes after the change.
EvidenceThe audit is interpreted in the context of the site's content, platform and growth goals.
Robots rules, sitemaps, status codes, internal linking and crawl efficiency.
Canonicals, duplication, rendering, metadata and structured data.
Core Web Vitals, asset delivery, templates and runtime bottlenecks.
Information structure, migrations, redirects and content relationships.
Work directly with the person designing and building the product. Clear decisions, honest trade-offs, no messages lost in translation.
Map the workflow, the friction and the outcome that matters.
Shape a clear user experience and a practical technical plan.
Build carefully, release confidently and support what ships.
Share the site and the business goal. We will recommend an audit or implementation route proportionate to the problem.
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